Purity Coffee - FLOW

Ingredient: Organic arabica coffee
 
Description by Purity Coffee
 
At Purity Coffee we make every decision based on health first. We use the latest scientific research to optimize how we source, test, roast and deliver our coffees.
We begin with these fundamental baseline standards from which we develop additional standards as the science presents new information.
 
Certified organic and tested free of pesticides and other contaminants
Mold-free
Mycotoxin-free
Rainforest Alliance Certified for environmental and social standards
Specialty grade for exceptional taste and highest quality beans
Regeneratively and/or biodynamically farmed for sustainability
 
We continue to look for the best coffees and we’re always researching ways to make our coffee even healthier. The deeper we go, the more we understand that coffee is extremely complex, and various beneficial compounds can be created and destroyed at different roast levels.
Purity FLOW is our original medium roast.
Purity FLOW is our original coffee formulated for all-around health. When we began Purity Coffee, we sought to create the single most healthy coffee. We have spent years improving our flagship blend by developing close, direct connections with four producers who are committed to regenerative, organic farming and by lab testing the coffees not only to ensure they were free of contaminants like mold and mycotoxins, but to measure levels of coffee’s most beneficial compounds like antioxidants (chlorogenic acids-CGA and lactones-CGL), trigonelline and nutrients, as well as caffeine.
Within the feedback from over 18,000 customers, there are thousands of Purity drinkers who say they think better, perform better and feel better when they drink Purity. We aspire for everyone to have this feeling of being in a pure energy state that opens you up to more magic, creativity and flow state to happen. We understand FLOW as the optimal state for channeling our life energies and performing at our best. We have embarked on a mission to understand what makes Purity Coffee help people get into flow.
 
What creates flow? We continue to research and lab test for particular bioactive compounds in our coffees, which scientists believe provide antioxidant support and anti-inflammatory activity for overall good health. However, one thing we do understand is that healthy, organic specialty coffees, roasted mindfully to maintain the most valuable compounds, in their entire combinations of compounds are more powerful than selected, extracted components.
 
What knocks you out of flow? The jitters. Stomach issues. Sluggishness. Caffeine crashes. Purity Coffee eliminates the causes that prevent you from feeling flow: Mold, mycotoxins, certain biogenic amines, toxic pesticides/herbicides/fertilizers and other contaminants.
 
Purity FLOW is formulated for:
Overall Health
Physical and mental performance
Increased mental focus
 
What we do with FLOW
Purity FLOW comes from our direct relationships with producers in Nicaragua, Honduras and Colombia. The coffee is fully traceable, which is important. One myth in coffee is that “single origin” is higher quality than a blend. Blends that are not traceable are of concern (food products should be fully traceable for food safety and security reasons). The point of a single origin coffee is to be traceable and for the consumer to be able to enjoy the story of the farm along with tasting and identifying flavors of the terroir, cultivar and processing methods the producer employed.
Because Purity is focused on health and safety, we can fully trace our coffees, but identifying nuances of flavor is secondary to identifying the high levels of antioxidants and nutrients our producers have developed… which also happens to make the coffee taste exceptionally good. In addition, blending allows us to continually receive fresh coffees from our farms, because they are on different crop cycles. We believe this is healthier than relying on single origins which come in once a year—by the end of the year the green coffee has begun to lose its organic matter, but our coffees do not get to that age. Our coffees are special in that they are continually coming in fresh throughout the year.
We have a precise roasting curve for each of our coffees and Purity FLOW has been refined over the years to create a balanced coffee that retains maximum CGA. Because CGA and the coffee’s natural acidity declines the longer the coffee is roasted, we found the roast level “sweet spot” that also makes it easy on the stomach without going too dark.