Purity Coffee - EASE

Ingredient: Organic arabica coffee
 
Description by Purity Coffee
 
At Purity Coffee we make every decision based on health first. We use the latest scientific research to optimize how we source, test, roast and deliver our coffees.
We begin with these fundamental baseline standards from which we develop additional standards as the science presents new information.
 
Certified organic and tested free of pesticides and other contaminants
Mold-free
Mycotoxin-free
Rainforest Alliance Certified for environmental and social standards
Specialty grade for exceptional taste and highest quality beans
Regeneratively and/or biodynamically farmed for sustainability
 
We continue to look for the best coffees and we’re always researching ways to make our coffee even healthier. The deeper we go, the more we understand that coffee is extremely complex, and various beneficial compounds can be created and destroyed at different roast levels.
Purity EASE is our “dark roast”.
It is not roasted so dark as to produce unhealthy levels of PAH, because we take the coffee out before it reaches the temperature cited in the scientific literature where PAH begins to form rapidly. Our dark roast follows a profile laid out in the scientific literature and hits several points that have been proven to be critical. Generally, throughout the literature, dark roast appears to be an appropriate choice for individuals with digestive issues and seems to have positive effects on the brain.
 
 When comparing Purity Dark Roast to Purity Original, here are a few points to consider:
Because of the high content of chlorogenic acids, coffee is considered the most important contributor to antioxidant intake in many populations. Purity EASE still has antioxidant capacity, but total CGA is about half the original (FLOW). On the other hand, high chlorogenic acids may stimulate gastric fluid secretions in some people, and for these people a darker roast may be a better choice.
After being formed, acrylamide tend to decrease as roasting progresses . Purity EASE has even lower acrylamide than Purity FLOW.
Purity Dark Roast coffee does not come close to PAH temperatures. We do not get close to either an Italian Roast or French Roast like in the color chart below. So our dark roast is actually a dark-medium roast.
Purity EASE Roast Profile
There are many ways roasters describe a coffee's color, and most terms are not precise, but rather suggestive.
Purity FLOW is a medium roast, which is a bit darker than the industry's sample roast level to evaluate (or "cup") specialty coffee. Purity EASE is darker than medium, and what some might say is a "Full City" roast. It is not as dark as what many consider Italian or French roast.
 
Purity EASE is formulated for:
Digestive system support
Microbiota balance
Lower pH than our original roast
The key beneficial compounds for a healthy dark roast coffee:
 Melanoidins
 Chlorogenic Acid Lactones
 Norharman and Harman B-carbolines
 Trigonelline
 N-methylpyridinium